Independent analysis of hotel CRM and PMS systems — from enterprise platforms to boutique-friendly tools. No vendor sponsorship. No bias. Just rigorous editorial review.
Showing 9 articles
Oracle's Opera Cloud has dominated the enterprise segment for years. We spent three months testing its full suite to see if it still justifies the premium.
Claire Ashworth
June 12, 2025
Two of hospitality's leading CRM platforms go head to head. We analyze email performance, segmentation depth, and real revenue attribution across six hotel properties.
Marcus Teller
June 5, 2025
Both platforms are modern, cloud-native, and aggressively priced. But their philosophies diverge sharply. Here's everything you need to know before you sign a contract.
Sophie Laurent
May 28, 2025
From data architecture to ROI benchmarks, this guide covers every decision point a revenue or marketing director needs to evaluate CRM solutions properly.
Claire Ashworth
May 20, 2025
The acquisition signals Amadeus's continued push into the independent hotel segment across Latin America, with HotelBee's 3,200 active properties now under the Amadeus umbrella.
Marcus Teller
May 14, 2025
Apaleo isn't for everyone—but for hotel groups with technical teams ready to build on top of a solid API layer, it may be the most powerful foundation available.
Sophie Laurent
May 8, 2025
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